تدوین استراتژی توسعه حوزه پژوهش دانشگاه آزاد اسلامی با استفاده از روش SWOT، SPACE و QSPM(مطالعه واحدهای استان تهران و البرز)

نوع مقاله : مقاله پژوهشی

نویسندگان

• فرهاد حمزه پور ¹
• بهرام رنجبریان ²
• سعید فتحی ³
• آذرنوش انصاری ⁴

¹ دانشجوی دکتری گروه مدیریت بازاریابی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

² استاد گروه مدیریت بازاریابی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران (نویسنده مسئول)

³ دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

⁴ استادیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

چکیده

امروزه مدیریت دانشگاهی به فعالیتی پویا مبدل شده، چنانچه مدیران بخواهند راهبردها و اهداف مناسبی اتخاذ کنند، باید به برنامه‎ریزی استراتژیک اقدام کرده.لذا در ابتدا، نیازمند آگاهی و شناخت وضعیت حاضرخود هستند. هدف از این مطالعه، شناخت حوزه پژوهش دانشگاه آزاداسلامی از طریق تحلیل درونی و بیرونی است. در این پژوهش از روش آمیخته کمی- کیفی استفاده شد. جامعه پژوهش همه  مدیران و معاونان پژوهش، دانشجویان و استادان عضو باشگاه پژوهشگران جوان استان‎های تهران و البرز بودند که 370 نفر نمونه به صورت تصادفی طبقه‎ای متناسب با حجم انتخاب شدند. ابزار مورد استفاده، مصاحبه نیمه‎ساختاریافته و پرسشنامه محقق‎ساخته شامل74 گویه در چهار حوزه SWOT می‎باشد. براساس ضریب آلفای کرانباخ پایایی پرسشنامه 98/0 برآورد شد و روایی محتوایی براساس نظرات اساتید و متخصصین دانشگاهی مورد تأیید قرار گرفت. برای تحلیل اطلاعات از آمار توصیفی و تحلیل SWOT استفاده شد. با توجه به نتایج حاصل از تشکیل ماتریس عوامل داخلی، خارجی و امتیاز کسب شدهIFE=2/60) ،،(EFE=2/59 ، استراتژی حوزه پژوهش دانشگاه آزاد اسلامی در منطقه تهاجمی(SO) قرار گرفت. بدین معنی که قوت‎های پیش روی حوزه پژوهش بر ضعف‎های آن غلبه دارد. بنابراین حوزه پژوهش دانشگاه آزاد می‌تواند زمینه توسعه فعالیت‎های مطلوب پژوهشی را فراهم آورد.

کلیدواژه‌ها

• پژوهش
• برنامه ریزی استراتژیک
• تحلیل بیرونی
• تحلیل درونی

20.1001.1.20086369.1399.11.43.5.8

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عنوان مقاله [English]

Regulating strategy of the Development the field of Research of Islamic Azad University using SWOT, SPACE and QSPM (Study of Branches of Tehran and Alborz Provinces)

نویسندگان [English]

• farhad hamzehpour ¹
• Bahram Ranjbarian ²
• Saeid Fathi ³
• Azarnoosh Ansari ⁴

¹ PhD. Student, Marketing Management Department, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

² Professor of Marketing Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran (Corresponding Author)

³ Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

⁴ Assistant Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran

چکیده [English]

Today, university management has become a dynamic activity, and if managers want to adopt appropriate strategies and goals, they need to plan for strategic planning. At first, they need to be aware of their status. The purpose of this study is to identify the field of research of Islamic Azad University through internal and external analysis. In this research, a quantitative-qualitative method was used. The research community of all directors and vice-chancellor of research, students and professors was a member of the Young Researchers Club of Tehran and Alborz Provinces and 370 respondents were selected by stratified random. The tool used was semi-structured interview and a researcher-made questionnaire containing 74 items in four areas of SWOT. Based on Cronbach's alpha coefficient, the reliability of the questionnaire was estimated to be 0.98 and Content validity was confirmed by the views of academicians and professors. For Data analyze, were used descriptive statistics and SWOT analysis. The findings showed that the strengths of the university's research are better than the weaknesses and opportunities are better than threats, have more privileges. According to the results of the formation of internal and external factor matrices (IFE = 2.60, EFE = 2. 59), the research strategy of the Islamic Azad University in the offensive region (SO), which means that the strengths The domain of research overcomes its weaknesses, therefore, the field of research of Azad University can provide the basis for the development of the desired research activities.

کلیدواژه‌ها [English]

• "Research
• Strategic Planning
• External Analysis
• Internal Analysis"

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